Business Communication Trends

Business Communication Trends

There are ten different trends in business communication. These trends include: Technology, a focus on customers’ needs, entrepreneurship, teamwork, diversity, globalization and outsourcing, legal and ethical concerns, balancing work and family, job flexibility, and the rapid rate of change (2008). This paper will describe these trends, as well as the roles business communication plays in day-to-day activities at work; and how those roles help manage daily work activities. This paper will also describe trends that have been seen in current or previous workplaces, and the message types that have resulted from these trends.

Role Business Communications Play in Day-To-Day Activities at Work

Business communications plays a large role in the day-to-day activities at work. For a daycare teacher, communication is crucial; this communication is both internal and external. We communicate with parents, fellow teachers, managers and directors. These daycare care providers must communicate professionally during all day-to-day activities. When communicating with the parents, professionalism is very important. These parents have instructions on taking care of their children, and expect for the daycare providers to follow them as they would. After all, these parents have entrusted these teachers to help raise their children. Teachers must have a complete understanding of the child’s feeding schedule, naptime schedule, play schedule, favorite foods, favorite toys, etc. Not only do these parents need to trust these teachers, but the children must trust them too.

When communicating with fellow teachers, the lead teacher must be able to communicate to the assistant teacher exactly what the parent expects when taking care of their children. Not only do the teachers need to trust each other, but the child needs to be comfortable and trusting with the other teacher during the absence of the lead teacher. The lead teacher needs to communicate professionally to the assistant teacher all the specific needs of each individual child.

If in the event the assistant teacher is not complying with the needs of each child, or the child and or parent is uncomfortable in any way with this teacher; the lead teacher needs to communicate this information professionally to management and possibly the director of the facility.

Reports are kept on each child everyday informing the parent exactly what that child did that day. Teachers’ document feedings, diaper changes, and nap times. Teachers also need to be able to communicate professionally to each parent at the end of the day, exactly what their child did all day. This helps not only the teachers but the parents as well; keep track of each child’s daily activities.

Trends in Current or Previous Workplaces

In my current workplace at a daycare facility, I have seen and experienced four out of the ten trends in business communication. The first trend would be teamwork. Everyone working at a daycare facility as well as the parents must work as a team to provide the best care for the children. Teachers must communicate professionally with the parents as well as other teachers and management. The second trend would be the focus on quality and customers’ needs. Teachers must provide quality care when taking care of other people’s children. It is very important to meet these parents’ needs. These children mean everything to their parents and if the teachers are not providing quality care, the parents (customers) will not be happy, which will cause them to seek a different facility to take care of their children. In return the daycare facility will lose customers and revenue. The third trend would be legal and ethical concerns. With legal concerns, the staff must follow all state regulations, or the facility will be fined and possibly put out of business. With ethical concerns, if a staff member makes unethical decisions, that staff member could lose their job as well as losing customers. The forth trend would be balancing work and family. With my personal experience with this trend, I am able to work at a daycare facility where my child is able to come to work with me at a reasonable price. The facility I am currently working for is also lenient when it comes to my family’s needs outside of work. If I need to take time off due to personal reasons, management does not ask questions, they just allow me to take the time needed to take care of my family.

Message Types Resulted From These Trends

While experiencing these four trends in my current workplace, the message these trends convey will result in a successful business. Every business or organization should convey strong teamwork, without teamwork there is no organization. When focusing on quality and customers’ needs, it is very important for an organization to pay special attention to their customers. After all, they are the ones who are paying the bills within the organization. When dealing with legal and ethical concerns, every employee should make sure they are following laws set by each state, and make sure they are following the company’s ethical code of conduct in order to maintain a successful organization. Last but certainty not least every organization should practice the balancing work with family trend. Most employees have families, and occasionally need to take time off to handle certain family concerns. If an employee is unable to take time off for a family emergency that company would eventually lose that employee to an organization that does follow that trend.


Business communication is vital in an organization. There are ten trends that most businesses follow. However, not every organization follows all ten. I have explained four out of the ten trends I am currently experiencing in my workplace. These four trends are very important to me and the organization I work with. I have explained each trend and the message it portrays throughout the organization. Hopefully after reading this paper, your organization will determine applying all ten trends within your company.



Locker, K., & Kienzler, D. (2008). Business and Administrative Communication (8th edition). New York, NY: McGraw-Hill.


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