Company Motivational Profile

Company Motivational Profile Paper

Successful corporations often use motivational strategies to assist employees in reaching outlined goals and objectives of the company.  Highly-motivated staff members employ a willingness to complete a job effectively which contributes to the overall productivity and success of the corporation.  A cutting-edge corporation was chosen for the purpose of this paper to examine and explore the motivational strategies used.  Disney Corporation was the selected company with a background of the industry, corporate culture and management, motivational strategies, and analysis included in this assignment.  Finally, recommendations will be made on specific steps the company could take to address any deficiencies.

Background of the Industry

Disney Corporation is a prominent diversified family entertainment and media organization with five main areas.  These areas are media networks, parks and resorts, studio entertainment, consumer products, and interactive media (“Company Overview,” 2012).  Walt Disney has been a well known name in the field of entertainment for over nine decades dating back to the beginning in the 1920’s.

In 1923 Walt Disney signed a contract with M. J. Winkler to begin production of a series of comedies which is considered the start of The Disney Brothers Studio (“Company Overview,” 2012).  During the 1930’s comic strips and the first Disney movie was released leading to the beginning of the issuance of stocks in 1940.  In the 1950’s and 1960’s, classic movies emerged such as Peter Pan in addition to Emmy Awards for television shows (“Company Overview,” 2012).  On October 1, 1971 Walt Disney World Resort opened with the Magic Kingdom and two hotels in Orlando, Florida which would later become the center of the corporation.

Progression continued into the 1980’s and 1990’s with resorts opening in Tokyo and Europe, and the launching of Epcot Center, Disney MGM Studios, and Animal Kingdom in Orlando (“Company Overview,” 2012).  The Disney Channel was also introduced during this time along with the Disney Store.  On September 23, 1984, Michael Eisner and Frank Wells became chairman/CEO and President of Walt Disney Productions (“Company Overview,” 2012).  In the later part of the 1990’s leading to the current time, Disney purchased ABC for 19 billion dollars contributing to the financial increase of this company for the last five years (“Company Overview,” 2012).

In 2005, Robert A. Iger became the new president and chief executive officer with further investments continuing as Disney Corporation acquires Baby Einstein, opens Disney Hong Kong, and purchases Pixar Animation Studios.  In the fiscal year 2011, net income attributable to Disney was 4.8 billion, an increase of 21% over the last year, and revenue hit a record of 40.9 billion (“Annual Report,” 2011).  In addition, the diluted earnings per share increased by 24% ending at a record of $2.52 (“Annual Report,” 2011).


Corporate Culture and Management

Motivational Strategies





Annual Financial Report and Shareholder Letter. (2011). Retrieved from

Company overview. (2012). Retrieved from


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