Explain how changes in the environment affect marketing decisions. Discuss the importance of marketing research, and how marketing information is used. Explain buyer behavior including how and why end users buy. Describe the steps in market segmentation, target marketing, and positioning. Describe and apply the elements of product. Describe and apply the elements of promotion and communications. Describe and apply the elements of place (distribution). Discuss the elements of a marketing strategy.
develop a distribution system for the chocolate bar manufacture.
Include the following:
An overview of distribution channels
Channel Levels direct versus indirect distribution
Channel Organizations conventional, vertical, horizontal, and multichannel marketing systems
Analyze your target market s needs. Explain what you know about your target market and what they want from a channel of distribution.
Determine which channel members you will use and explain why.
Indirect retailer, wholesaler, dealer, manufacturer s rep, etc.
Direct catalog, telephone, sales force, etc.
Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution).
Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system