1. How can a company like CarMax, which faces significant challenges during a recession, use the FAME method to communicate with its employees?
2. Create a communication policy for Carmax that incorporates all four elements of the FAME method.
3. What are non verbal methods by which CarMax sales representative can communicate its commitment to customer service and integrity?
4. How would you design a training program to teach communication methods for the sales associates?
5. CarMax CEO Tom Folliart believes in a process of open, realistically optimistic communication. How would such a process work when the news is mostly bad?