Identify and discuss the trends in the global beer markets. Discuss how Modelo s international expansion was made possible through strategic partnerships with experienced distributors in local markets.

prepare a 4 to 5 page report to complete the following:

1. Identify and discuss the trends in the global beer markets.
2. Discuss how Modelo s international expansion was made possible through strategic partnerships with experienced distributors in local markets.

3. Identify and discuss the next foreign market that Modelo should enter and discuss the strategy it should use to enter the market.
4. Discuss the challenges that Modelo faces from its competitor InBev, and how it might respond strategically to the industry giant.
5. Discuss whether or not Modelo should diversify its business. If so, what business should it enter and why? SHOULD BE diversify

The format of the report is to be as follows:
o Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides, APA format.








Leave a Reply