National Reach

National Reach

Radio Spot Ad

Setup Process

Design + Production

Setup Cost

$1,000-$3,000

Cost of Media

$65-$200+ depending on station

Cost to Continue

Cost of ad campaign

Demographic Served

Anyone listening to the radio

National TV Ad Spot Design + Production

$50,000-$750,000

$35,000 to $2 million per 30
second spot

Cost of media + agency hourly rate Anyone watching TV

National Magazine

Design

$1,500-$20,000

$3,000-$25,000 per full-page ad
per issue

Cost of media + agency hourly rate Anyone reading the magazine

National Newspaper
Ad

Design

$1,500-$20,000

~$28,000 per half-page ad per
day

Cost of media + additional design in
future
Anyone reading the newspaper

Direct Mail

Design

$1,500-$15,000

~$2.20 per addressee

People on your direct mail company’s
Design, publishing + postage costs mailing list

Telemarketing

Script Writing

$1,000-$4,000

$20-$60 per hour per outbound
caller

$20-$60/hour

People on your telemarketing
company’s call list

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