Product Overview

Product
Overview

The Coca-Coal Company offers a
portfolio of more than 3,500
products in over 200 countries.

It is a soft drink and on May 8,
2011, Coca-Cola marks its 125th
anniversary. It was created in
1886 in Atlanta, Georgia, by Dr.
John S. Pemberton.

Competition

Diet Coke overtakes Pepsi as
America # 2 soda. A lot of people
like Coke taste better than Pepsi.
Even through Pepsi is cheaper
than Coke, Coke continues to win
the Soda Wars Sequel.

Coca-Cola main objectives are to supply everyone their favorite drink and to satisfy the consumer needs and wants.
The Coca-Cola Company’s products includes beverage concentrates and syrups, with the main product being finished
beverages.
The key benefit of Coca-Cola Classic for our customer taste.
Taste great and new designs
Heath Smart Consumers
Popularity of Functional Drinks
A Flood of Short Live Brands

New Coca-Cola Mini
Mini cans Cherry Coca-Cola
Mini Sprite
Mini Fanta Orange
Mini Barq’s Root Beer

— Facebook

— Twitter

— Flickr

— YouTube

— LinkedIn

— MyCokeRewards.com

The Coca-Cola Company
Wholesalers/distributors
Retail/corner stores
Restaurants
Petrol stations
Wal-Mart
K-Mart
Food Lion
Winn Dixie
McDonald’s

— Coca-Cola “ Artic Home” Limited-edition Red Cans

— Use you Coke product caps to get special discount on

Coke products and win great prizes. Just sign-up or login
to www.mycokerewards.com “ You Know You Want It”
just come and get some.

Company Type

Fiscal Year-End
2011 Sales (mil.)
2011 Employees

Public –
Headquarters
December
$46,542.0
146,200

— The Coca-Cola Company

http://www.thecoca-colacompany.com/

— PEPSICO ( 2011)

http://www.pepsico.com/

• Hoover ( 2012) The Coca-Cola Company

http://www.hoovers.com/company/The_Coca-Cola_Company/rfyhsi-1-1nji3j-

1njhft.html
— Pepsi Vs. Coke: Confessions Of A Pepsi-Investing Coke-A-Holic ( 2012)

http://seekingalpha.com/article/825521-pepsi-vs-coke-confessions-of-a-pepsi-

investing-coke-a-holic?source=yahoo
2nd green revolution
People+Plant+Profit (2011)

http://2ndgreenrevolution.com/2011/03/29/pepsi-raises-the-competition-with-

coca-cola-by-unveiling-entirely-plant-based-bottle/

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