Samsung’s background
• Samsung was founded by Lee Byung-chull but as an exchange business centered in Su-dong in 1938.

• The corporation entered the industry of electronics in the 1960’s but in 1993 the company was reorganized to concentrate on three productions microchip technology, manufacturing, compounds.

• It has carried on to spread out in the cellular industries , to become the biggest producers of cellular phones in 2013 and to remain a lead producer, the company has allocated $5-6 billion dollars to improve its Huston Texas semiconductor manufacturing facility.

Samsung’s Mission Statement
The company does not have an authorized mission statement but we follow a simple business philosophy: “to devote our talent and technology to creating superior products and services that contribute to a better global society”. (

Samsung’s vision Statement
Samsung’s vision is to provide economic contribution to the nation, be a global responsible citizen, and be an ethical business. Samsung upholds the belief in combined responsibility to the world at large. We will conduct ourselves to the utmost ethics to be able to successfully be a factor to a greater society.

Samsung’s Values
The company trusts that living by sound values is vital to good business. The core values that are listed below with a meticulous code of conduct is at the center of all our decision making:
• People
• Excellence
• Change
• Integrity
• Co-Prosperity

The History of the Samsung TV. Retrieved from

Samsung Mission Statement | Strategic Management Insight. Retrieved from

History of Samsung. Retrieved from