Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will: Describe the main line of business of the company. Name four of the countries in which the company operates. Explain, in detail, the implementation of the 4P s marketing mix concept by the company.

Select a Fortune 500 international company in the service industry. Using your selected company as the basis for your research, prepare a paper that will:
Describe the main line of business of the company

Name four of the countries in which the company operates

Explain, in detail, the implementation of the 4P s marketing mix concept by the company

Describe any differences observed in the implementation of this concept, from one country to another.
Present your findings as a 4 5 pages Word document formatted in APA style.








Leave a Reply