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the document. Type the abstract of the document here. The abstract is typically a short summary of the
contents of the document.]

Ethical Dilemma

A good domain name must content that correctly reflects the domain name and the purpose
for creating the website is important etiquette when creating web presence. Customers are
looking for information on the products and services they are looking for and the more content
on the web page, which provides that information, the more likely visitors, will become loyal
customers.

Several things must be considered when a business is thinking of selling their domain
name to someone else. In business, one is continuously working to convince others
to do your bidding. The goal of a business is to convince customers to purchase your
product or service, and then convince those same customers to pay their accounts on
time. As it pertains to the employees that work at your business, they must treat the
customers well and contribute to the company. They must abide by all ethical and
moral standards that the business has put in place. By setting forth a great deal of
effort to create and develop my business, it is not likely that I will sell my business for
$1,000. By selling the domain name of my business, all the work that I have done to
make my company relevant and credible would be in jeopardy.

Issues can quickly evolve when dealing with ethics in marketing and truth in advertising
laws that can be devastating for a company’s brand image or very expensive to deal with from
a legal standpoint. It is necessary for business to have a complete understanding of these
marketing issues and be aware of potential pitfall areas for revealing of intellectual property
and trade secrets through information. As it pertains to the employees that work at your
business, they must treat the customers well and contribute to the company. They must
abide by all ethical and moral standards that the business has put in place. By setting
forth a great deal of effort to create and develop my business, it is not likely that I will
sell my business for $1,000. Selling the domain name could mean all the work that I have
done to make my company relevant and credible would be in jeopardy.

Most successful companies are known by their domain name or their brand, and it
takes hard work and determination to accomplish the task of making the domain name
credible.

Web Usability and Web Presence

The e-commerce business that I create will attempt to make the shopping and visit
to my business website as convenient as possible for my potential customers. This
will be accomplished by providing three services that all e-commerce businesses must
have in order to be successful: shopping catalog display, shopping car capabilities,
and a simple transaction process. The shopping catalog display must be able to store
information about items in a database. My e-commerce business will also provide a
search engine that allows customers to enter descriptions to quickly find the items they
wish to purchase or find information about. The shopping cart capabilities will use online
forms to document online shopping in the past, and it will be able to distinguish from
one customer to another. I would also create a database that will store information
about the clients preferred choices. I will use software that will calculate price, volume
discounts, sales tax, and shopping cost. Electronic commerce software will be used to
provide connections to accounting software so the sales of the web can be entered
simultaneously. All of these different service that I will incorporate will allow the
customers a simple and convenient way to purchase our goods and services, as well as
find out as much information as possible about our goods and services.

The website will make shopping and visiting as convenient as possible for potential
customers. This will be accomplished by providing three services that all e-commerce
businesses must have in order to be successful: shopping catalog display, shopping car
capabilities, and a simple transaction process. The shopping catalog display must be
able to store information about items in a database. The will also provide a search
engine that allows customers to enter descriptions to quickly find the items they wish
to purchase or find information about.

The shopping cart capabilities will use online forms to document online shopping in
the past, and it will be able to distinguish from one customer to another. A database
will be created to store information about the clients preferred choices. Software that will
calculate price, volume discounts, sales tax, and shopping cost will be installed. Electronic
commerce software will be used to provide connections to accounting software so the sales of
the web can be entered simultaneously. All of these different services will allow the customer
a simple and convenient way to purchase goods and services, as well as find out as much
information as possible about our goods and services.

Since the store on the boardwalk is still main source of profits it will still be necessary to
maintain a presence on the Web. In order to accomplish two things must be implemented to
achieve this success. First a business e-mail address will be created to identify users. This is
because e-mail addresses are easier to remember and are more standard, as well as
being unique. Secondly system to make ordering easy and efficient, this process could be

quite complex, so I would make this process easier at each step. This can be accomplished
by having the customer enter the least amount of information at each step which will make the
online experience of purchasing our product and visiting our website simple on every level.

Marketing Strategy

When marketing on the Web, a business must completely understand the different
segments that they must market their products and services. The different segmentations
are as follow: behavioral, demographic, geographic, and psychographic. The behavioral
segmentation consist of dividing people into groups according to how they behave and
act toward products. The business website will give examples on encouraging consumers to
use our products for multiple purposes. The demographic segmentation obtains demographic
information from the U.S. Census Bureau’s website. The site would discuss some prominent
demographic characteristics used to segment buyers. This includes age, income, gender, and
family life cycles. Geographic segmentation is when a market strategy that allows businesses
to market by the geographic in which a customer lives. Psychographic segmentation gathers
extensive information of the customer’s activities, interests, opinions, values, and lifestyles. The
use of a VAL (values, attitudes, and lifestyles) survey to discover what category each individual
is apart (Schneider, 2011). This will allow business executives to target consumers according
to their psychological makeup. Marketing is an essential part of the success or failure of any
business, owners should not take this aspect of the business lightly.

Boardwalk Store

When creating a physical store on the boardwalk I will attempt to maintain my presence
of the Web. In order to accomplish this I will have to implement two things to achieve
this success. First of all, I would use an e-mail address to identify users. This is because
e-mail addresses are easier to remember and are more standard, as well as being
unique. Second, I will attempt to create a system to make ordering easy. This process
could be quite complex, so I would make this process easier at each step. This can be
accomplished by having the customer enter the least amount of information at each
step. This can make the experience of purchasing our product and visiting our website
simple on every level.

Conclusion

In my opinion, understanding all of these aspects of business will allow a person who
is attempting to start an online business successful. The marketing and convenience
aspect of business is key is maintain and sustaining a successful business. Having a full
understanding of the Web as it pertains to business, as well as knowing the importance
of what goes in to making your domain name credible is also an essential part of
business.

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