XYZ, Inc. s executive management team has decided to market the organization s top selling product to the country that you selected for your International and Domestic Marketing Comparison Paper in Week One. You are the marketing manager for XYZ, Inc.
Write a 1,050 to 1,400 word paper in which you analyze the various international marketing research methodologies and resources available to you for your selected country. In your analysis, address the following:
o State the objectives of your research.
o Select the appropriate international marketing research resources and methodologies, such as surveys, focus groups, and existing databases, that you would use to create a marketing campaign in your selected country for XYZ, Inc. It will not be enough to simply translate domestic marketing to international. You need rationale and support for any methodologies you will use. Tie all of this into culture.
o Justify your selections with why and why not.