I created my brochure for the company that I created in week 4 which was
the Cosmetic Company. Our company is a cosmetic manufacturer that produces
environmentally conscious products. All of our products are animal cruelty free and free
of chemicals known or suspected to cause harm. We manufacture a line with 166 SKU
in 5 different fragrances that are distributed through the United States to high end spas,
hotels, and other high end retailers. We are located in Richmond, Va and the company
was founded by the Holloway family in 1995.
In creating the brochure I had to make sure that the prospective applicant was
well aware of how this company has started from the bottom and risen rather quickly.
I also had to make sure that the prospective applicant was aware of how this company
is one of the current mode and trendsetters in the world, which is partly because of its
For structure, I made sure to mention that the work environment is an up-
tempo, bubbly type of feel and environment. This is important because that shows that
all employees need to work together to make a common goal. That also helps with
the culture because in order for us to be profitable and pursue our business model, we
need for our employees to always be active and motivated. Our company structure
is composed of a management team that controls the areas of Marketing and Public
Relations, Research and Development, Sales and Business Development, Logistics and
Corporate Management and lastly the manufacturing team. The Marketing team is in
charge of building and developing our brand in all of our vertical markets, including
ecommerce. They are also in charge of building partnerships with organizations.
In terms of business model, this company is a trend setter. In order for my
employees to want to make the most current trend setting cosmetic items, we need to
stay alert and updated with all of the current trends including what is in and what is out.
We will also be coordinated by the seasons, and colors that are currently in or out. Our
organization constantly changes with the time, so therefore our organizational design will
too. Any prospective employee needs to be aware of this and be able to adapt. Being able
to adapt is our most important attribute.
As for culture, we all have common goals and values at Cosmetic Company.
Because the work environment is a fast paced one, everyone needs to work together to
complete a common goal. This means that the way we interact with each other will be
open. Of course all employees need to respect each other. Research and Development,
is in charge of the product design, market and consumer research and plays an
important role interacting with all other teams in order to obtain the goals of Corporate
Management. The company maintains a laboratory that employs 15 people in Richmond
and a manufacturing plant in Alexandria that employs another 49 employees with some
temporary workers being employed cyclically as needed. The Holloway family, the
entrepreneurial part of the company, still privately owned, plays an important part on the
day to day operations by bringing our vision, mission and brilliant instincts to the brand.
Overall, we will be a successful business because we have our business structure, model,
and culture well developed.