How are American Airlines and Comcast alike? If you were the Director for Long Range Product Development at Boeing, would you have any interest in the product life cycle for American Airlines?

How are American Airlines and Comcast alike? If you were the Director for Long Range Product Development at Boeing, would you have any interest in the product life cycle for American Airlines? How about Panasonic and Comcast? If you were the Director for Long Range Product Development for Panasonic would the product life cycle for Comcast of interest? What is the implication for the marketing strategist and the product life cycle concept?

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